Penguin 4.0 Official News: Matt Cutt Has Official Announced
Breaking News – #Penguin 4.0 Is Now Officially Live. Rolling Out Now!
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
After a nearly two year wait, Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. It’s also the last release of this type, as Google now says Penguin is a real-time signal processed within its core search algorithm.
History of Penguin Updates:
Penguin 1.0 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 1.1 on May 26, 2012 (impacting less than 0.1%)
Penguin 1.2 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 2.0 on May 22, 2013 (impacting 2.3% of queries)
Penguin 2.1 on Oct. 4, 2013 (impacting around 1% of queries)
Penguin 3.0 on October 17, 2014 (impacting around 1% of queries)
Penguin 4.0 & real-time on September 23, 2016
SOURCE: Matt Cutt Official Facebook Account
Penguin 4.0 Official live now and real time from the date mentioned by Matt Cutt which is September 23, 2016.
So, lets dig what will happen and how many sites will get penalized. I will keep updating you as this post is still under process.
What is Penguin?
Google “Penguin” is an algorithm of search engine Google to evaluate the quality of links between websites.
In April 2012 Google rolled for the first time the Penguin algorithm. Google rolls Penguin updates over an increasingly longer period and indicates that it is updated in real-time in 2016.
At that time – and each Penguin update – you can clearly see major shifts in the ranking of search results. An example can be found in Figure 1 below.
Until now communicate to Google about the date the Penguin algorithm update. This is known as a Google Penguin update.
If the factors do not change in the Penguin algorithm, Google talks about a ‘refresh’. When changing factors, it is really only an update.
The Penguin algorithm is one of the many factors influencing the entire Google (Hummingbird) algorithm .
What factors weigh it?
- Low quality links are so punished. But what factors make a link or low quality?
Google, of course, never give concrete which factors weigh in their algorithms. So even with the introduction of Google Penguin.
But in the last few years, Google will increasingly indicate which type of links or link building tactics disapproves the company.
For example, Google has spoken out strongly in the last 1.5 years against a variety of tactics, including Guest blogging, widget links and press releases.
Google link Guidelines
In the summer of 2013, Google has guidelines around left tightened. The search engine now cites concrete examples of types of links or practices disapproved.
A few examples that Google gives itself:
- Text ads that pass PageRank
- Advertorials or native advertising where a payment is received for items that contain links that pass PageRank
- Left with optimized anchor text in articles or press releases that are distributed on other sites. For example:
There are lots of wedding rings for sale. For your wedding you have the best ring pick. You also need to buy flowers and a wedding dress.
- Directory or bookmark site links from low quality
- Links embedded in widgets that are distributed over several sites, including:
Visitors to this page: 1472
- Often distributed in the left footer from different sites
- Comments on forums with optimized links in the message or the signature, such as:
Thanks, that’s useful information!
pizza paul Amsterdam pizza best pizza Amsterdam
It is therefore no surprise that several analyses show that Penguin algorithm, in particular, looks at factors that are mentioned in the Google guidelines.
What particularly weighs heavily, the text that is linked (called anchor text).
When the anchor texts (external) links contain lots of keywords to your site, you make a great chance to be hit by the Penguin algorithm.
Internal vs. external links
It is important to make a distinction between internal and external links. Internal links are links within your website. External links are links to sites other sites to your site.
The guidelines are also applicable to external links and not on internal links.
Link Building: What is Penguin-proof?
The question that remains is what (link building) activities and type of links you can still feel free to pursue anno 2014.
Based on the Google guidelines, surveys and (my) experience the following important guidelines:
- Make sure that less than half of all external links to your site in their anchor text containing important keywords
So avoid anchor text from external links in the cases usually only match the name of the page (we link to). This ratio applies to your entire site and for individual pages.
Various analyses of Penguin ‘victims’ shows that there are often keyword ratios of well over 50% (for example, see this analysis)
Make sure you do so especially your brand / company name stand in anchor text from external links. Or use common words.
- Ensure external links from pages and websites that are relevant to the page it links to.
So avoid you (many) have left from unrelated sites. Ensure that external links from pages and sites that are relevant.
The context of external links must be relevant and clearly correspond to the pages that are linked.
- Make sure that does not seem a link on a cooperation agreement or
If you are in the footer or sidebar of a site, and thus have on every page of that site, a link, which looks similar to a partnership.
Even if you have, for example, in an article on a blog three links to your site, even if the anchor text is not optimized, it looks quickly at an advertorial and so an appointment.
So make it a logical link is established.
Ensure a clear link a man has an added value.
Focus on added value
Focus therefore mainly on creating content on your website that provides value to people in your target audience.
It is then fine if this content will give a helping hand and provide what promotion.
Point out particular sites on your content and make it clear that your content adds value to the people who visit the site.
Let it continue to the site owner how they link to your site / content.
That is when the best links that are in line with Google’s guidelines.
And then you never really have a problem with the Google Penguin algorithm or any other algorithm whatsoever.
More about penguin check out wikipedia article: